Tuesday, December 4, 2007

mushy metaphor


If any of you have eaten a 1.5 oz box of Sun-Maid Raisins, you may have noticed the messages that greet you when you open the top flap. On this box, I found the message: "A handful of raisins is like a bunch of smiles in your mouth."

Um, okay, how does a smile get inside your mouth, and why is there more than one in there? I am lost in mixed-metaphor land. Better luck next time Sun-Maid.

1 comment:

michelle said...

hahaha. you know, there are so many metaphors companies use that don't make any sense. It almost makes you wonder who heads up the branding department! I still like the raisins though!